When you steward a historic theatre you understand pride of unique place. How do you communicate that advantage, and convert it to increased fundraising, increased attendance, and civic leadership?
As a leader of the League of Historic American Theatres – board member, treasurer, executive committee – I helped many theatres do just that.
During my tenure as manager of Boston’s Majestic Theatre we planned the restoration and adaptive reuse of that 1903 historic landmark, at the heart of Boston’s downtown historic theatre district. We increased seating and lobby capacity from 900 to 1,200 guests; restored historic finishes; introduced digital marquees to the theatre district; and made significant stage and support facility improvements. In 16 months. On time and under budget.
The Majestic won 12 awards including a National Preservation Honor Award from the National Trust for Historic Preservation, and the League of Historic American Theatres Award for Outstanding Restoration Project.
Because of the exceptional facility, we were able to revamp our programming and create ArtsEmerson, The World On Stage – to take an international leadership position in theatrical programming.
Let me help you envision the future of your historic theatre.